Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective

April Kim Lalisan; Karisma Sri Rahayu; Maricar Besa; Yi Xuan Ong; Muhammad Ashoer; Arif Widyatama; Minh Dam Xuan; Nga Thi Vo; Hazza Roshada Ramli; Sochea Nhem; Veasna Ky; Pichsinee Soonsap; Morakot Ditta-Apichai; Aung Aung; Joao Gregorio Goncalves Guterres; Muhammad Adi Safwan Haji Dullah; Rashid Ating

doi:10.1007/978-3-032-00444-4_39

Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective

April Kim Lalisan
, Karisma Sri Rahayu
, Maricar Besa
, Yi Xuan Ong
, Muhammad Ashoer
, Arif Widyatama
, Minh Dam Xuan
, Nga Thi Vo
, Hazza Roshada Ramli
, Sochea Nhem
, Veasna Ky
, Pichsinee Soonsap
, Morakot Ditta-Apichai
, Aung Aung
, Joao Gregorio Goncalves Guterres
, Muhammad Adi Safwan Haji Dullah
, Rashid Ating^*

^*Corresponding author for this work

Faculty of Vocational Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Digital natives, is the term used to describe Generation Z. Born between the late 1990s and the early 2000s and aged between 12 and 27, this generation has been heavily exposed to technology from the time they were born. Using Deliberative Value Formation as the theoretical framework for this study, we attempt to explore the career preference among Gen Z in Southeast Asia simultaneously using a quantitative method and analyze it using PLS-SEM. A survey questionnaire (N = 784) involving Generation Z from nine different countries in the Southeast Asia Region (SEA) was conducted. The results found that the impact of shared and social values on career preferences is significant in the Philippines, Thailand, Timor Leste, and Myanmar. Conversely, the influence is comparatively weaker in countries like Indonesia, Malaysia, Cambodia, Vietnam, and Brunei.

Original language	English
Title of host publication	Digital Disruption and Business Innovation
Subtitle of host publication	Navigating the New Technological Era, ICBT 2024
Editors	Bahaaeddin Alareeni, Allam Hamdan
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	404-423
Number of pages	20
ISBN (Print)	9783032004437
DOIs	https://doi.org/10.1007/978-3-032-00444-4_39
Publication status	Published - 2025
Event	International Conference on Business and Technology, ICBT 2024 - Oxford, United Kingdom Duration: 21 Nov 2024 → 22 Nov 2024

Publication series

Name	Lecture Notes in Networks and Systems
Volume	1573 LNNS
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	International Conference on Business and Technology, ICBT 2024
Country/Territory	United Kingdom
City	Oxford
Period	21/11/24 → 22/11/24

Keywords

ASEAN
Gen Z
generational gap
shared values
social values

Access to Document

10.1007/978-3-032-00444-4_39

Cite this

Lalisan, A. K., Rahayu, K. S., Besa, M., Ong, Y. X., Ashoer, M., Widyatama, A., Xuan, M. D., Thi Vo, N., Ramli, H. R., Nhem, S., Ky, V., Soonsap, P., Ditta-Apichai, M., Aung, A., Guterres, J. G. G., Haji Dullah, M. A. S., & Ating, R. (2025). Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective. In B. Alareeni, & A. Hamdan (Eds.), Digital Disruption and Business Innovation: Navigating the New Technological Era, ICBT 2024 (pp. 404-423). (Lecture Notes in Networks and Systems; Vol. 1573 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-032-00444-4_39

Lalisan, April Kim ; Rahayu, Karisma Sri ; Besa, Maricar et al. / Zoomers : How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective. Digital Disruption and Business Innovation: Navigating the New Technological Era, ICBT 2024. editor / Bahaaeddin Alareeni ; Allam Hamdan. Springer Science and Business Media Deutschland GmbH, 2025. pp. 404-423 (Lecture Notes in Networks and Systems).

@inproceedings{a099bf8a7d424c5089c9cfc0d14e4acd,

title = "Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective",

abstract = "Digital natives, is the term used to describe Generation Z. Born between the late 1990s and the early 2000s and aged between 12 and 27, this generation has been heavily exposed to technology from the time they were born. Using Deliberative Value Formation as the theoretical framework for this study, we attempt to explore the career preference among Gen Z in Southeast Asia simultaneously using a quantitative method and analyze it using PLS-SEM. A survey questionnaire (N = 784) involving Generation Z from nine different countries in the Southeast Asia Region (SEA) was conducted. The results found that the impact of shared and social values on career preferences is significant in the Philippines, Thailand, Timor Leste, and Myanmar. Conversely, the influence is comparatively weaker in countries like Indonesia, Malaysia, Cambodia, Vietnam, and Brunei.",

keywords = "ASEAN, Gen Z, generational gap, shared values, social values",

author = "Lalisan, \{April Kim\} and Rahayu, \{Karisma Sri\} and Maricar Besa and Ong, \{Yi Xuan\} and Muhammad Ashoer and Arif Widyatama and Xuan, \{Minh Dam\} and \{Thi Vo\}, Nga and Ramli, \{Hazza Roshada\} and Sochea Nhem and Veasna Ky and Pichsinee Soonsap and Morakot Ditta-Apichai and Aung Aung and Guterres, \{Joao Gregorio Goncalves\} and \{Haji Dullah\}, \{Muhammad Adi Safwan\} and Rashid Ating",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.; International Conference on Business and Technology, ICBT 2024 ; Conference date: 21-11-2024 Through 22-11-2024",

year = "2025",

doi = "10.1007/978-3-032-00444-4\_39",

language = "English",

isbn = "9783032004437",

series = "Lecture Notes in Networks and Systems",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "404--423",

editor = "Bahaaeddin Alareeni and Allam Hamdan",

booktitle = "Digital Disruption and Business Innovation",

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Lalisan, AK, Rahayu, KS, Besa, M, Ong, YX, Ashoer, M, Widyatama, A, Xuan, MD, Thi Vo, N, Ramli, HR, Nhem, S, Ky, V, Soonsap, P, Ditta-Apichai, M, Aung, A, Guterres, JGG, Haji Dullah, MAS & Ating, R 2025, Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective. in B Alareeni & A Hamdan (eds), Digital Disruption and Business Innovation: Navigating the New Technological Era, ICBT 2024. Lecture Notes in Networks and Systems, vol. 1573 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 404-423, International Conference on Business and Technology, ICBT 2024, Oxford, United Kingdom, 21/11/24. https://doi.org/10.1007/978-3-032-00444-4_39

Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective. / Lalisan, April Kim; Rahayu, Karisma Sri; Besa, Maricar et al.
Digital Disruption and Business Innovation: Navigating the New Technological Era, ICBT 2024. ed. / Bahaaeddin Alareeni; Allam Hamdan. Springer Science and Business Media Deutschland GmbH, 2025. p. 404-423 (Lecture Notes in Networks and Systems; Vol. 1573 LNNS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Zoomers

T2 - International Conference on Business and Technology, ICBT 2024

AU - Lalisan, April Kim

AU - Rahayu, Karisma Sri

AU - Besa, Maricar

AU - Ong, Yi Xuan

AU - Ashoer, Muhammad

AU - Widyatama, Arif

AU - Xuan, Minh Dam

AU - Thi Vo, Nga

AU - Ramli, Hazza Roshada

AU - Nhem, Sochea

AU - Ky, Veasna

AU - Soonsap, Pichsinee

AU - Ditta-Apichai, Morakot

AU - Aung, Aung

AU - Guterres, Joao Gregorio Goncalves

AU - Haji Dullah, Muhammad Adi Safwan

AU - Ating, Rashid

PY - 2025

Y1 - 2025

N2 - Digital natives, is the term used to describe Generation Z. Born between the late 1990s and the early 2000s and aged between 12 and 27, this generation has been heavily exposed to technology from the time they were born. Using Deliberative Value Formation as the theoretical framework for this study, we attempt to explore the career preference among Gen Z in Southeast Asia simultaneously using a quantitative method and analyze it using PLS-SEM. A survey questionnaire (N = 784) involving Generation Z from nine different countries in the Southeast Asia Region (SEA) was conducted. The results found that the impact of shared and social values on career preferences is significant in the Philippines, Thailand, Timor Leste, and Myanmar. Conversely, the influence is comparatively weaker in countries like Indonesia, Malaysia, Cambodia, Vietnam, and Brunei.

AB - Digital natives, is the term used to describe Generation Z. Born between the late 1990s and the early 2000s and aged between 12 and 27, this generation has been heavily exposed to technology from the time they were born. Using Deliberative Value Formation as the theoretical framework for this study, we attempt to explore the career preference among Gen Z in Southeast Asia simultaneously using a quantitative method and analyze it using PLS-SEM. A survey questionnaire (N = 784) involving Generation Z from nine different countries in the Southeast Asia Region (SEA) was conducted. The results found that the impact of shared and social values on career preferences is significant in the Philippines, Thailand, Timor Leste, and Myanmar. Conversely, the influence is comparatively weaker in countries like Indonesia, Malaysia, Cambodia, Vietnam, and Brunei.

KW - ASEAN

KW - Gen Z

KW - generational gap

KW - shared values

KW - social values

UR - https://www.scopus.com/pages/publications/105013025917

U2 - 10.1007/978-3-032-00444-4_39

DO - 10.1007/978-3-032-00444-4_39

M3 - Conference contribution

AN - SCOPUS:105013025917

SN - 9783032004437

T3 - Lecture Notes in Networks and Systems

SP - 404

EP - 423

BT - Digital Disruption and Business Innovation

A2 - Alareeni, Bahaaeddin

A2 - Hamdan, Allam

PB - Springer Science and Business Media Deutschland GmbH

Y2 - 21 November 2024 through 22 November 2024

ER -

Lalisan AK, Rahayu KS, Besa M, Ong YX, Ashoer M, Widyatama A et al. Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective. In Alareeni B, Hamdan A, editors, Digital Disruption and Business Innovation: Navigating the New Technological Era, ICBT 2024. Springer Science and Business Media Deutschland GmbH. 2025. p. 404-423. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-032-00444-4_39

Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective

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