Visual quality evaluation of urban commercial streetscape for the development of landscape visual planning system in provincial street corridors in Malang, Indonesia

The visual aesthetic experience in urban spaces is important in establishing a comfortable and satisfying experience for the community. The embodiment of a good visual image of urban space will encourage the emergence of positive perceptions and meanings stimulating the community to produce a good reaction to its urban space. Moreover, to establish a Good Governance in urban planning and design, it is necessary to boost and promote a community participation in the process of controlling the visual quality of urban space through the visual quality evaluation on urban street corridors. This study is an early stage as part of the development of 'Landscape Visual Planning System' on the commercial street corridor in Malang. Accordingly, the research aims to evaluate the physical characteristics and the public preferences of the spatial and visual aspects in five provincial road corridors in Malang. This study employs a field survey methods, and an environmental aesthetics approach through semantic differential method. The result of the identification of physical characteristics and the assessment of public preferences on the spatial and visual aspects of the five provincial streets serve as the basis for constructing the 3d interactive simulation scenarios in the Landscape Visual Planning System.