Abstract
This study aims to analyze the added value of the duck meat supply chain in Malang, Indonesia. The respondents in this study were duck farmers, distributors, suppliers, duck meat restaurants and consumers. The study was conducted through a survey with purposive and snowball sampling methods and then analyzed descriptively. The results showed that there were two distribution channels of the duck meat supply chain in Malang. The first distribution channel (Channel I) consisted of duck farmer, duck supplier in Blitar Regency, fried duck restaurant and consumers in Malang; while the second distribution channel (Channel II) consisted of duck farmer, distributor, duck supplier in Blitar Regency, fried duck restaurant and consumers in Malang. The results showed that the highest added value was found in Channel I, with 75.19% added value was obtained. The study concludes that Channel I had a better distribution channel of duck meat supply chain in Malang as indicated by the higher obtained added value.
| Original language | English |
|---|---|
| Pages (from-to) | 112-120 |
| Number of pages | 9 |
| Journal | American Journal of Animal and Veterinary Sciences |
| Volume | 16 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2021 |
Keywords
- Distribution Channel
- Duck Farming
- Marketing
- Profitability
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