TY - GEN
T1 - Usability Testing of Augmented Reality for Food Advertisement Based on Mobile Phone Using System Usability Scale
AU - Wijaya, Alvin Candra
AU - Wiranto Aris Munandar, M.
AU - Utaminingrum, Fitri
N1 - Publisher Copyright:
© 2019 IEEE.
PY - 2019/9
Y1 - 2019/9
N2 - Internet users globally are kept increasing every year. This phenomenon affects the increasing number of digital advertising because traditional advertising cost much more. One of the digital advertising technology that often used today is Augmented Reality (AR). By using AR customers can interact more interactively with ads. AR can be used to market a variety of products, one of them is a food product. Our research uses Vuforia to make the AR for food advertising. System Usability Scale (SUS) is used to find out whether our system can be used by users. Referring to the results, the average score from SUS is 51 which means our system was not easy to use. Because some user needs to find the marker to make 3D objects appear on the mobile phone.
AB - Internet users globally are kept increasing every year. This phenomenon affects the increasing number of digital advertising because traditional advertising cost much more. One of the digital advertising technology that often used today is Augmented Reality (AR). By using AR customers can interact more interactively with ads. AR can be used to market a variety of products, one of them is a food product. Our research uses Vuforia to make the AR for food advertising. System Usability Scale (SUS) is used to find out whether our system can be used by users. Referring to the results, the average score from SUS is 51 which means our system was not easy to use. Because some user needs to find the marker to make 3D objects appear on the mobile phone.
KW - Augmented Reality
KW - Food Advertisement
KW - System Usability Scale
UR - https://www.scopus.com/pages/publications/85080149059
U2 - 10.1109/SIET48054.2019.8986118
DO - 10.1109/SIET48054.2019.8986118
M3 - Conference contribution
AN - SCOPUS:85080149059
T3 - Proceedings of 2019 4th International Conference on Sustainable Information Engineering and Technology, SIET 2019
SP - 266
EP - 269
BT - Proceedings of 2019 4th International Conference on Sustainable Information Engineering and Technology, SIET 2019
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 4th International Conference on Sustainable Information Engineering and Technology, SIET 2019
Y2 - 28 September 2019 through 30 September 2019
ER -