The Porter's diamond approach to the competitiveness of coconut Agro-Industry in Indonesia

This paper is studied about the competitiveness of coconut agro-industry in Indonesia. The sample was taken from North Sulawesi Province as one of coconut major producer in Indonesia. The methodology consisted of Porter's diamond approach to measure competitiveness. The analysis in porter's model were included the Factors Conditions; Company strategy, structure and competition; Demand condition; and Connected and supporting industry. The result showed that coconut agro-industry competitiveness is "strong", but this outcome mainly affected by supply of material resources.