Abstract
Innovation and customer value are central issues in successfully business research. Firms need to determine how they are willing to meet their customers' needs through the product innovation. This study examines the role of customer value in the relationship between innovation and firm performance on Small and Medium-sized Enterprises (SMEs) Food in Malang City, Indonesia. Due to answer the purpose, questionnaire was developed and data was analyzed by Partial Least Square (PLS). The result indicated that customer value partially mediates the relationship between innovation and firm performance. Moreover, these findings provide evidence that SMEs can achieve competitive advantage through improved innovation encouraged customer value.
| Original language | English |
|---|---|
| Article number | 012050 |
| Journal | IOP Conference Series: Earth and Environmental Science |
| Volume | 230 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 19 Feb 2019 |
| Event | International Conference on Green Agro-industry and Bioeconomy 2018, ICGAB 2018 - Malang, Indonesia Duration: 18 Sept 2018 → 20 Sept 2018 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
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