The Influence of Perceived Value on Recertification Intention Mediated by Trust

This study examines the effect of perceived value on recertification intention, with trust as a mediating variable, in the context of certification services in Indonesia. Certificate renewal is imperative for companies to maintain a competitive and compliance advantage, but the factors influencing recycling decisions have not yet been sufficiently studied. Using the Theory of Planned Behavior (TPB) as a framework, this study analyzes the impact of received values and average trust on the relationship. The information was obtained by surveying 197 businesses that were certified by PT. Indonesia's RINA. The analysis was performed using Smart PLS and SEM. The results show that the value obtained improves recycling intentions and increases confidence in the control group. Trust also influences the relationship between the intention to recycle and the value received, which in turn influences recovery intent and average confidence. These results show that boosting value and fostering trust are important to increase innovation rates, client retention, and certifications. The study provides a theoretical perspective on how trust can be integrated in the Basque Country and provides certified companies with a useful tool for the creation of strategic customer communication plans.