TY - GEN
T1 - The Influence of Knowledge About Sustainable Marketing on The Purchase Decision of Certified Organic Coffee in East Java Province, Indonesia
AU - Muhaiman, Abdul Wahib
AU - Retnoningsih, Dwi
AU - Hartono, Rachman
AU - Wijayanto, Hari Wahyu
N1 - Publisher Copyright:
© 2023 American Institute of Physics Inc.. All rights reserved.
PY - 2023/1/13
Y1 - 2023/1/13
N2 - Customers today not only make purchases to fulfil their needs, but they also consider the quality, competitive advantages, and sustainability of a product from an economic, environmental and social perspective. This study aims to analyse customer knowledge about sustainable marketing and its effect on purchasing decisions. This research was conducted in East Java, Indonesia. Data were collected using a questionnaire. Samples were chosen using a non-probability approach, namely purposive sampling and accidental sampling. Data were analysed using Partial Least Square (PLS) to measure the effect of customer knowledge of sustainable marketing on purchasing decisions. Analysis results confirmed that some customers already understood sustainable marketing. Their knowledge of sustainable marketing-including social, environmental and economic variables-positively and significantly affected customers purchasing decisions for organic certified coffee products.
AB - Customers today not only make purchases to fulfil their needs, but they also consider the quality, competitive advantages, and sustainability of a product from an economic, environmental and social perspective. This study aims to analyse customer knowledge about sustainable marketing and its effect on purchasing decisions. This research was conducted in East Java, Indonesia. Data were collected using a questionnaire. Samples were chosen using a non-probability approach, namely purposive sampling and accidental sampling. Data were analysed using Partial Least Square (PLS) to measure the effect of customer knowledge of sustainable marketing on purchasing decisions. Analysis results confirmed that some customers already understood sustainable marketing. Their knowledge of sustainable marketing-including social, environmental and economic variables-positively and significantly affected customers purchasing decisions for organic certified coffee products.
UR - https://www.scopus.com/pages/publications/85146684613
U2 - 10.1063/5.0116141
DO - 10.1063/5.0116141
M3 - Conference contribution
AN - SCOPUS:85146684613
T3 - AIP Conference Proceedings
BT - 5th International Conference on Agriculture and Life Science 2021, ICALS 2021
A2 - Zhang, Peng
A2 - Siswoyo, Tri Agus
PB - American Institute of Physics Inc.
T2 - 5th International Conference on Agriculture and Life Science 2021: Accelerating Transformation in Industrial Agriculture Through Sciences Implementation, ICALS 2021
Y2 - 3 November 2021 through 4 November 2021
ER -