The effect of facilities layout and services on visitors' comfort in Keboen Kopi Karanganjar Agro-tourism Blitar

Facilities layout and services are supporting system in agro-tourism to increase visitors' interest. This study aimed to analyze the effect of facilities layout and service on visitors' comfort at Keboen Kopi Karanganjar Agro-tourism Blitar. There were 100 respondents selected, and the study used the accidental sampling method. The statistical tools used were the Structural Equation Model with Partial Least Square technique to find out the effect of facility layout and services (exogenous variable) on visitors' comfort (endogenous variable). The results of the study showed that the variable of layout facilities had no significant effect on visitors' comfort, while the services variable had a significant effect on visitors' comfort. This study advices to repair of damaged roads, add driving directions, facilities renewal, one-way system improvement, add facilities such as entertainment, toilets, trash cans, and improve their services by upholding the attitude of being friendly, informative, and reliable.