Technique of understanding enterpreunal intention: A conceptual study

Entrepreneurship studies have become a research trend in the past two decades, beginning with entrepreneurial intentions. The concept of business intention through TRA / TPB was initiated by Ajzen (1975) who emphasized the exploration of one's intentions in the focus of efforts. The intention of trying to be able to encourage economic improvement in various sectors.Furthermore, entrepreneurial intentions have created the birth of a new young startup who are pursuing their business careers. In the other side, financial capital is not the main thing in startups. In fact, courage and entrepreneurship opportunities are also needed. Entrepreneurial opportunities encourage the birth of intentions. The focus of this study emphasizes the merging of emotional value and perceived opportunity in encouraging entrepreneurial goals. This study also emphasizes the Perceived Desirability technique as a driver of entrepreneurial orientation that plays a role in determining entrepreneurial intentions.