Supply Chain Management Information System of Duck Meat at Madura Island (Case Study at Sinjay Duck Restaurant)

This study aims to determine and analyze the supply chain management information system of duck meat at Madura Island, East Java, Indonesia. Respondents of the study were duck farmers, intermediate traders, suppliers, fried duck restaurants, and consumers. Primary data of the study was gathered using structured questionnaires consists flow of information, material, and financial along the supply chain. Secondary data was provided by related institution. Method dutilized in this study was survey with purposive sampling and snowball sampling. Data collected in this research was analyzed with qualitative descriptive analysis. Results showed that the flow of information in the supply chain of duck meat at Sinjay Duck Restaurant was including the purchasing DOD, Feed and Vitamins/Medicines. Information of duck breeders to duck traders and duck suppliers. The flow of products in the supply chain of duck meat at Sinjay Duck Restaurant explains the quantity and quality of the product.