Strategy for Improving Production Performance and Preservation of Madura Cattle

Research on strategies to improve the production performance and preservation of Madura Cattle aims to formulate a strategy for Madura Cattle farming management. The study utilized survey method. Data were collected by interview, participatory observation and documentation.The survey results showed that farmers had a negative perception of production performance and they believed that cross-breeding was the best way to improve the appearance of Madura Cattle. Documentation of the study proofed that an important step had been taken by the government in the preservation of Madura Cattle with the establishment of institutional preservation of Madura Cattle. However, the institution for preservation of Madura Cattle only tends to regulate Madura cattle farmers' obligations without regulating the rights of these farmers. Based on the results of the study, it was concluded that the institutional preservation of Madura cattle has developed significantly, especially on their efforts to preserve Madura cattle. The result of this study suggested that the establishment of a policy of regulating cross-breeding patterns and the determination of economic incentives were needed as an alternative to the institutional development of Madura Cattle preservation.