Social Network Analysis of Beef Cattle Business

The research purpose of analyzing the role of beef cattle stakeholders based on participation in communication and structure of the communication network based on the interests and roles of the actors. Actors involved include farmers, brokers, agency local area farms, and slaughterhouses selected by snowball sampling. Data analysis used UCINET 6,682, which a specific open-source software analyzes communication network patterns. The results showed the highest in-degree value 100% for communication between farmers relating to the development of beef cattle business, which means the role of farmers in this communication was high and the highest out-degree value of 55.66% was related to communication between the party and services to farmers, which means the farmer communication network structure with broker was high. The lowest in degree value was 33.33% related to the distribution of information among farmers, and it means that between farmers has no effective communication in delivering new messages about business development and the lowest out-degree value 11.11% with the source and information of communication material development of beef cattle, which means the farmers' communication network with stakeholders were limited because farmers limit themselves, especially with the livestock service.