Perspective-based inspection to improve user experience aspects in SCRUM website's development

A company needs a website representing the products or services offered to consumers with an attractive appearance. Along with the development of product or service variations, companies need to make updates to attract target consumers. The company aims to simplify the customer acquisition process through an attractive user interface and user experience. This aim is the goal of this study by applying aspects of the user experience and user interface. At the time of this research, the company was in the website redesign phase using the SCRUM method. This research tries to stay synergistic with the processes running in the company by applying the UX (user experience) method, which is in line with the SCRUM flow. The UX method in question is Perspective-based Inspection. The design strategy taken is to implement color changes to increase brand awareness from the customer's point of view. Furthermore, this study categorizes the insights from customers into the aspects of UX Honeycomb. The next step is applying Small Up Front Analysis (SUFA) to explore system requirements, then create a conceptual design by dividing three perspectives, namely ecology perspective, interaction perspective, and emotional perspective. Next, this study establishes a user story and applying the Department of Health and Human Services (HHS) guidelines into the high fidelity prototype. After all the processes are complete, the company publishes the redesign results online. This study increased the value of the user experience on usable, useful, and findable values.