Personal branding analysis of food blogger cindy lulaby through instagram social media

This study is proposed to determine the strategy of @cnlulaby as a food blogger in building personal branding through social media Instagram. The type of research used in this study is a qualitative method with a descriptive approach. This research shows that personal branding performed by @cnlulaby through social media Instagram using special strategies applied from some personal branding concept that is personality, leadership, specialization, persistence and goodwill. Therefore, through social media Instagram, personal branding created by @cnlulaby has formed a positive perspective on her.