Mapping stakeholder’s roles in clungup mangrove conservation tiga warna sendang biru ecotourism’s value chain

Ecotourism is a sustainable tourism development concept that aims to conserve the environment (nature and culture). One type of ecotourism is mangrove ecotourism. Clungup Mangrove Conservation (CMC) Tiga Warna is a famous ecotourism located on Sendang Biru Beach, South Malang. This study aimed to analyze the stakeholder’s involvement in CMC Tiga Warna Sendang Biru Ecotourism’s value chain. The data were analyzed using the concept of the Yilmaz and Bititci value chain. The research results found that the Bhakti Alam Foundation managed the CMC Tiga Warna Ecotourism with members from POKMASWAS Gatra Olah Alam Lestari (GOAL) by applying the concept of conservation-oriented in the application of sustainable tourism. Other actors involved are local communities, consumers, and the government. The problems that existed were related to Government Agencies’ overlapping roles, causing management to be slightly hampered. For example, infrastructure problems, including arranging permits by Perum Perhutani and negotiating their management with the Tourism Office. Therefore, it is necessary to establish reliable cooperation between agencies to pursue better ecotourism management.