Investigating mobile users' intention: Technology acceptance and privacy perspectives

Smartphones are essential devices in most people's lives nowadays. There are many benefits offered by smartphones, such as: the ability to access the internet, e-mail, access social media, etc. Their advanced features and ease of use enhances their functionality including storing contacts, photos, videos and other sensitive information. Thus, smartphones become attractive target for hackers especially with regard to get unauthorized access to sensitive data from users that violates their privacy. This paper investigated the impact of users' intention in using a smartphone despite privacy threats that can occur. Questionnaires were distributed to 300 respondents who were actively using a smartphone to obtain the study data. The level of relationships among the constructs were analysed using Structural Equation Modelling (SEM). The results of this study indicate that the factors that influence users in using a smartphone are mobile users' information privacy concern, perceived ease of use and perceived usefulness.