IMPLEMENTATION OF HULONTALO ETHNIC VALUES IN SMALL AND MEDIUM BUSINESSES (SMEs) FINANCIAL DECISION-MAKING

This study aims to explore and understand the implementation of Hulontalo ethnic values in SME's financial decision-making. The determination of informants begins with the decision of the key informant; then, the appointment of informants is developed during field searches using the Snowballing Sampling technique. The informants in this study were as many as nine people. An entrepreneur must have skills in managing his business, expertise in making quality products and implementing the values of Adati Hula-hula'a to Sara'a, Sara'a Hulahula'a to Kuran, which support the theory. There are three implementations of Hulontalo ethnic traditional values in financial decision-making: piyohu, Dilapottitilandingo, and payango. This research was hoped to support the pecking order theory and obtained a new indicator that can be considered for an individual in making financial decisions, namely Daadata Tilapulo (productivity).