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How mobile banking service quality influence customer satisfaction of generation x and y?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This study addresses satisfaction of generation X and Y as customer to mobile banking service quality of bank ABC in Indonesia. This research purposes to find out how mobile banking service quality influences the customer satisfaction especially in generation X and Y. While most studies relating to bank customers of generation X and Y have not received much attention even though these two generations are the customer majority that Indonesian bank owned currently. This research uses quantitative approach with descriptive research type. The sample number of this research is 100 respondents. We conclude that the mobile banking service quality has positive influence to customer satisfaction. Finally, recommendations and implications are discussed to help improving their mobile service to make the company remain competitive and keep the customers satisfied.

Original languageEnglish
Title of host publication9th International Conference on Information and Communication Technology Convergence
Subtitle of host publicationICT Convergence Powered by Smart Intelligence, ICTC 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages827-832
Number of pages6
ISBN (Electronic)9781538650400
DOIs
Publication statusPublished - 16 Nov 2018
Event9th International Conference on Information and Communication Technology Convergence, ICTC 2018 - Jeju Island, Korea, Republic of
Duration: 17 Oct 2018 → 19 Oct 2018

Publication series

Name9th International Conference on Information and Communication Technology Convergence: ICT Convergence Powered by Smart Intelligence, ICTC 2018

Conference

Conference9th International Conference on Information and Communication Technology Convergence, ICTC 2018
Country/TerritoryKorea, Republic of
CityJeju Island
Period17/10/18 → 19/10/18

Keywords

  • Customer Satisfaction
  • Generations Theory
  • Mobile Banking
  • Service Quality

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