TY - GEN
T1 - How mobile banking service quality influence customer satisfaction of generation x and y?
AU - Trialih, Rahmat
AU - Astuti, Endang Siti
AU - Farah Azizah, Devi
AU - Mursityo, Yusi Tyroni
AU - Dwi Saputro, Miftakhul
AU - Saide,
AU - Aprilian, Yudha Alief
AU - Rizki, Afian Syafaadi
N1 - Publisher Copyright:
© 2018 IEEE.
PY - 2018/11/16
Y1 - 2018/11/16
N2 - This study addresses satisfaction of generation X and Y as customer to mobile banking service quality of bank ABC in Indonesia. This research purposes to find out how mobile banking service quality influences the customer satisfaction especially in generation X and Y. While most studies relating to bank customers of generation X and Y have not received much attention even though these two generations are the customer majority that Indonesian bank owned currently. This research uses quantitative approach with descriptive research type. The sample number of this research is 100 respondents. We conclude that the mobile banking service quality has positive influence to customer satisfaction. Finally, recommendations and implications are discussed to help improving their mobile service to make the company remain competitive and keep the customers satisfied.
AB - This study addresses satisfaction of generation X and Y as customer to mobile banking service quality of bank ABC in Indonesia. This research purposes to find out how mobile banking service quality influences the customer satisfaction especially in generation X and Y. While most studies relating to bank customers of generation X and Y have not received much attention even though these two generations are the customer majority that Indonesian bank owned currently. This research uses quantitative approach with descriptive research type. The sample number of this research is 100 respondents. We conclude that the mobile banking service quality has positive influence to customer satisfaction. Finally, recommendations and implications are discussed to help improving their mobile service to make the company remain competitive and keep the customers satisfied.
KW - Customer Satisfaction
KW - Generations Theory
KW - Mobile Banking
KW - Service Quality
UR - https://www.scopus.com/pages/publications/85059455120
U2 - 10.1109/ICTC.2018.8539720
DO - 10.1109/ICTC.2018.8539720
M3 - Conference contribution
AN - SCOPUS:85059455120
T3 - 9th International Conference on Information and Communication Technology Convergence: ICT Convergence Powered by Smart Intelligence, ICTC 2018
SP - 827
EP - 832
BT - 9th International Conference on Information and Communication Technology Convergence
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 9th International Conference on Information and Communication Technology Convergence, ICTC 2018
Y2 - 17 October 2018 through 19 October 2018
ER -