Cultural Values, Heritage Image and Community Engagement to Enhance Cultural Loyalty

Iwan Kresna Setiadi; Armanu Toyib; Fatchur Rohman; Nur Khusniyah Indrawati

doi:10.1007/978-3-031-80656-8_14

Cultural Values, Heritage Image and Community Engagement to Enhance Cultural Loyalty

Iwan Kresna Setiadi^*
, Armanu Toyib
, Fatchur Rohman
, Nur Khusniyah Indrawati

^*Corresponding author for this work

Faculty of Economics and Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Preserving culture is a shared responsibility as a society. In this context, the literature emphasizes cultural loyalty. This study explores the role of cultural values, heritage image and community engagement in enhancing cultural loyalty to keromcong music. Furthermore, this study examines the moderating role of commitment in the influence of cultural values, heritage image and community engagement on cultural loyalty. This research is a qualitative study that is conceptual research with analysis referring to theoretical studies and previous literature to explore cultural loyalty in keroncong music. The results of the analysis show that cultural value, heritage image and community engagement have an important role in fostering cultural loyalty. As for the moderating role of commitment, there are some differences in the literature.

Original language	English
Title of host publication	Studies in Big Data
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	151-162
Number of pages	12
DOIs	https://doi.org/10.1007/978-3-031-80656-8_14
Publication status	Published - 2025

Publication series

Name	Studies in Big Data
Volume	169
ISSN (Print)	2197-6503
ISSN (Electronic)	2197-6511

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

Keywords

Commitment
Community engagement
Cultural loyalty
Cultural value
Heritage image

Access to Document

10.1007/978-3-031-80656-8_14

Cite this

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title = "Cultural Values, Heritage Image and Community Engagement to Enhance Cultural Loyalty",

abstract = "Preserving culture is a shared responsibility as a society. In this context, the literature emphasizes cultural loyalty. This study explores the role of cultural values, heritage image and community engagement in enhancing cultural loyalty to keromcong music. Furthermore, this study examines the moderating role of commitment in the influence of cultural values, heritage image and community engagement on cultural loyalty. This research is a qualitative study that is conceptual research with analysis referring to theoretical studies and previous literature to explore cultural loyalty in keroncong music. The results of the analysis show that cultural value, heritage image and community engagement have an important role in fostering cultural loyalty. As for the moderating role of commitment, there are some differences in the literature.",

keywords = "Commitment, Community engagement, Cultural loyalty, Cultural value, Heritage image",

author = "Setiadi, \{Iwan Kresna\} and Armanu Toyib and Fatchur Rohman and Indrawati, \{Nur Khusniyah\}",

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doi = "10.1007/978-3-031-80656-8\_14",

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AU - Setiadi, Iwan Kresna

AU - Toyib, Armanu

AU - Rohman, Fatchur

AU - Indrawati, Nur Khusniyah

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

PY - 2025

Y1 - 2025

N2 - Preserving culture is a shared responsibility as a society. In this context, the literature emphasizes cultural loyalty. This study explores the role of cultural values, heritage image and community engagement in enhancing cultural loyalty to keromcong music. Furthermore, this study examines the moderating role of commitment in the influence of cultural values, heritage image and community engagement on cultural loyalty. This research is a qualitative study that is conceptual research with analysis referring to theoretical studies and previous literature to explore cultural loyalty in keroncong music. The results of the analysis show that cultural value, heritage image and community engagement have an important role in fostering cultural loyalty. As for the moderating role of commitment, there are some differences in the literature.

AB - Preserving culture is a shared responsibility as a society. In this context, the literature emphasizes cultural loyalty. This study explores the role of cultural values, heritage image and community engagement in enhancing cultural loyalty to keromcong music. Furthermore, this study examines the moderating role of commitment in the influence of cultural values, heritage image and community engagement on cultural loyalty. This research is a qualitative study that is conceptual research with analysis referring to theoretical studies and previous literature to explore cultural loyalty in keroncong music. The results of the analysis show that cultural value, heritage image and community engagement have an important role in fostering cultural loyalty. As for the moderating role of commitment, there are some differences in the literature.

KW - Commitment

KW - Community engagement

KW - Cultural loyalty

KW - Cultural value

KW - Heritage image

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M3 - Chapter

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PB - Springer Science and Business Media Deutschland GmbH

ER -

Cultural Values, Heritage Image and Community Engagement to Enhance Cultural Loyalty

Abstract

Publication series

UN SDGs

Keywords

Access to Document

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