Crowdsource, Crawl, or Generate? Creating SEA-VL, a Multicultural Vision-Language Dataset for Southeast Asia

Despite Southeast Asia's (SEA) extraordinary linguistic and cultural diversity, the region remains significantly underrepresented in vision-language (VL) research, resulting in AI models that inadequately capture SEA cultural nuances. To fill this gap, we present SEA-VL, an open-source initiative dedicated to developing culturally relevant high-quality datasets for SEA languages. By involving contributors from SEA countries, SEA-VL ensures better cultural relevance and diversity, fostering greater inclusivity of underrepresented languages and cultural depictions in VL research. Our methodology employed three approaches: community-driven crowdsourcing with SEA contributors, automated image crawling, and synthetic image generation. We evaluated each method's effectiveness in capturing cultural relevance. We found that image crawling achieves approximately ∼85% cultural relevance while being more cost- and time-efficient than crowdsourcing, whereas synthetic image generation failed to accurately reflect SEA cultural nuances and contexts. Collectively, we gathered 1.28 million SEA culturally relevant images, more than 50 times larger than other existing datasets. This work bridges the representation gap in SEA, establishes a foundation for developing culturally aware AI systems for this region, and provides a replicable framework for addressing representation gaps in other underrepresented regions.