Communicating “Rehabilitation” Policies on Drug Abusers in Indonesia

Indonesia is one of the countries that see a high level of drug prevalence every year. Not only that, the United Nations Office on Drugs and Crime (UNODC) stated that Indonesia was included in the golden triangle of drug trafficking, especially methamphetamine along with Japan, Australia, New Zealand and Malaysia. The number of drug abusers in Indonesia with insufficient prison capacity or overcrowding causes several impacts, one of which is fires. This eventually led to a rehabilitation policy for drug abusers in Indonesia, so that the consequences for abusers are not punishment, but rather rehabilitation efforts. The purpose of this study is to find out how the National Narcotics Agency as an institution that handles drug problems in Indonesia communicates rehabilitation policies for drug abusers in Indonesia. The method used in this study is Krippendorff content analysis with a quantitative approach to Instagram @infobnn_ri posts during the period from September 1 to December 31, 2021. The results of this study indicate that the efforts of the National Narcotics Agency in communicating the rehabilitation policy are using informative methods.