Coffee: Ethnobotany, tourism and biodiversity conservation in East Java

Recent growth of third wave coffee movement provides opportunities for small holders coffee farmer and biodiversity conservation programs. The link of coffee consumption and biodiversity comes from several aspects, ranging from sustainable coffee farming to the development of rural tourism in coffee sites production. This paper will explore the ethnobotanical aspect of coffee, in which it is rarely described but crucial in the development of coffee in thirds wave coffee era. Secondly, this paper discuss the models of coffee involvement in tourism sectors. Thirdly, this paper describes the contribution of coffee cultivation under agroforestry approach to support biodiversity conservation. This paper shows that coffee rich in term of ethnobotanical aspects, ranging from cultivation to consumption. These aspects are crucial for the future development of coffee produced by smallholders farmers, especially for tourism development in thirds wave coffee era. Recent growth of café and coffee lovers become the crucial point to develop coffee farm tourism. This form of traveling is especially important to educate people about sustainable agricultural farming system, especially in coffee production. Coffee cultivations through agroforestry system represent the sustainable coffee culture cultivation. Coffee agroforestry systems provides opportunities as habitat for numerous small mammal, birds and insects. Coffee agroforestry therefore crucial to support biodiversity conservation. This paper present argument that linking ethnobotany, tourism and biodiversity conservation are the key to the future of sustainable coffee cultivation in East Java.