Breeder satisfaction and cows’ artificial insemination in a national cow artificial insemination program

The UPSUS SIWAB Artificial Insemination (Special Efforts to Accelerate Pregnant Cattle and Buffalo Populations) Program is a national scale program to ensure cows’ pregnancy requires evaluation to determine its success. Farmer satisfaction is one indicator of the success of the program. The research aims were (1) to assess breeder satisfaction at Kadipiro village with service quality and artificial insemination and (2) to determine the level of artificial insemination success at Kadipiro village. This research used descriptive, quantitative methods and collected data by observation and interview using a questionnaire. The data were analyzed by importance-performance analysis (IPA) and customer satisfaction index (CSI). The results indicated satisfaction among all farmers toward the inseminator’s performance based on the CSI at 0.87%, the quality of success in artificial insemination based on the conception rate at 65.15% (a fertile category), percentage of non-return rate at 65.90% (a good category), and a calving interval at, on the average, 13 months (the ideal category). In conclusion, the farmers were very satisfied with the services provided by the inseminator. This study suggested that the inseminator needed to improve the service attributes in quadrant I.