A systematic literature review on factors influencing waste management IT-based products marketing

Adi Susila Putera; Ismiarta Aknuranda; Diah Priharsari

doi:10.1109/ICIMTech53080.2021.9535070

A systematic literature review on factors influencing waste management IT-based products marketing

Adi Susila Putera
, Ismiarta Aknuranda
, Diah Priharsari

Faculty of Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Citations (Scopus)

Abstract

The use of social media is a tough challenge for the Waste Bank community to market its waste management products. Because no reliable research has yet been found that online marketing is able to have a significant and affirmative impact on the marketing of waste management products, the researchers conducted a Systematic Literature Review (SLR) research in analyzing and identifying various models and frameworks carried out in previous research on marketing. waste management products. The criteria used are to determine the search keywords, by determining the search page, search keywords and the year the journal was published. The keywords used include "waste management patterns", "market waste management products", "sales of IT-based waste management", "market IT-based products", "waste bank", and "bank sampah". Fourteen relevant papers were found and divided and provided in a matrix table to answer the research questions. From the data analysis and coding in SLR, it was found 5 factors inhibiting the marketing of waste management products, namely: IT understanding, management, introduction of waste management product branding, and waste management product marketing.

Original language	English
Title of host publication	Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	55-60
Number of pages	6
ISBN (Electronic)	9781665449373
DOIs	https://doi.org/10.1109/ICIMTech53080.2021.9535070
Publication status	Published - 19 Aug 2021
Event	6th International Conference on Information Management and Technology, ICIMTech 2021 - Virtual, Online, Indonesia Duration: 19 Aug 2021 → 20 Aug 2021

Publication series

Name	Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021

Conference

Conference	6th International Conference on Information Management and Technology, ICIMTech 2021
Country/Territory	Indonesia
City	Virtual, Online
Period	19/08/21 → 20/08/21

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Social media
Systematic literature review
Waste bank

Access to Document

10.1109/ICIMTech53080.2021.9535070

Cite this

Putera, A. S., Aknuranda, I., & Priharsari, D. (2021). A systematic literature review on factors influencing waste management IT-based products marketing. In Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021 (pp. 55-60). (Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICIMTech53080.2021.9535070

Putera, Adi Susila ; Aknuranda, Ismiarta ; Priharsari, Diah. / A systematic literature review on factors influencing waste management IT-based products marketing. Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021. Institute of Electrical and Electronics Engineers Inc., 2021. pp. 55-60 (Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021).

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Putera, AS, Aknuranda, I & Priharsari, D 2021, A systematic literature review on factors influencing waste management IT-based products marketing. in Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021. Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021, Institute of Electrical and Electronics Engineers Inc., pp. 55-60, 6th International Conference on Information Management and Technology, ICIMTech 2021, Virtual, Online, Indonesia, 19/08/21. https://doi.org/10.1109/ICIMTech53080.2021.9535070

A systematic literature review on factors influencing waste management IT-based products marketing. / Putera, Adi Susila; Aknuranda, Ismiarta ; Priharsari, Diah.
Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021. Institute of Electrical and Electronics Engineers Inc., 2021. p. 55-60 (Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Putera, Adi Susila

AU - Aknuranda, Ismiarta

AU - Priharsari, Diah

PY - 2021/8/19

Y1 - 2021/8/19

N2 - The use of social media is a tough challenge for the Waste Bank community to market its waste management products. Because no reliable research has yet been found that online marketing is able to have a significant and affirmative impact on the marketing of waste management products, the researchers conducted a Systematic Literature Review (SLR) research in analyzing and identifying various models and frameworks carried out in previous research on marketing. waste management products. The criteria used are to determine the search keywords, by determining the search page, search keywords and the year the journal was published. The keywords used include "waste management patterns", "market waste management products", "sales of IT-based waste management", "market IT-based products", "waste bank", and "bank sampah". Fourteen relevant papers were found and divided and provided in a matrix table to answer the research questions. From the data analysis and coding in SLR, it was found 5 factors inhibiting the marketing of waste management products, namely: IT understanding, management, introduction of waste management product branding, and waste management product marketing.

AB - The use of social media is a tough challenge for the Waste Bank community to market its waste management products. Because no reliable research has yet been found that online marketing is able to have a significant and affirmative impact on the marketing of waste management products, the researchers conducted a Systematic Literature Review (SLR) research in analyzing and identifying various models and frameworks carried out in previous research on marketing. waste management products. The criteria used are to determine the search keywords, by determining the search page, search keywords and the year the journal was published. The keywords used include "waste management patterns", "market waste management products", "sales of IT-based waste management", "market IT-based products", "waste bank", and "bank sampah". Fourteen relevant papers were found and divided and provided in a matrix table to answer the research questions. From the data analysis and coding in SLR, it was found 5 factors inhibiting the marketing of waste management products, namely: IT understanding, management, introduction of waste management product branding, and waste management product marketing.

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ER -

Putera AS, Aknuranda I , Priharsari D. A systematic literature review on factors influencing waste management IT-based products marketing. In Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021. Institute of Electrical and Electronics Engineers Inc. 2021. p. 55-60. (Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021). doi: 10.1109/ICIMTech53080.2021.9535070

A systematic literature review on factors influencing waste management IT-based products marketing

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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Cite this